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Kelly Rebeck

 

 

 

After graduating from Cajon in 2004, Kelly earned her bachelor's degree in communication and political science from the University of Southern California and later, her master's in Psychology from The University of Chicago.  Today she lives in Chicago, and works as a consumer insights and marketing research consultant at SMI Alcott, Inc.  In this role, Kelly helps marketing teams for major international brands better understand their target consumers -- who they are as people and how/why they develop brand preferences -- so that companies can improve their product offerings, brand positioning, and marketing/advertising campaigns.  She specializes in insights for consumer healthcare and the pharmaceutical industry -- working with major over-the-counter brands such as Benadryl, Zyrtec, Tylenol, Sudafed, and prescription brands such as Humira.

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